E-commerce development

The real work in an online store isn't the shop window — it's behind it. When a customer pays by card, the money has to land in your account, the order has to reach the courier, the invoice has to be issued and the stock has to go down. We build and test that whole chain before handover.

If your catalogue and workflow are straightforward, WooCommerce is quick to set up, cheap to run and easy to manage. If you have your own rules — dealer pricing, made-to-measure, subscriptions, mixed baskets — a custom build usually makes more sense. We work out which on the call.

• Products, categories, variants (colour/size) and stock
• Payment gateway integration (Stripe, iyzico, PayTR, bank gateways)
• Instalments and bank-transfer options
• Shipping integration with tracking numbers sent automatically
• E-invoicing / e-archive connection
• Coupons, discounts and campaigns
• Abandoned cart reminders
• Structure for distance selling, returns and privacy notices
• Google Merchant and Meta catalogue feeds

Most e-commerce traffic comes from search, so we plan for it while building the store:

• A distinct title and description for every product and category
• Product structured data — price, availability and ratings can appear in search results
• Duplicate and broken URLs consolidated with canonical tags
• Correct robots rules so filtered pages don't flood the crawler
• Fast product pages through image compression and lazy loading
• Google Merchant Center feed for free product listings